XFUTURES 2026 is the new international gathering of innovation, technology, and artificial intelligence, that will bring to Madrid more than 40 global leaders and experts on October 23 and 24. The event is organized under the umbrella of Madrid Tech Week, with support from the Community of Madrid, through the Department of Digitalization.
The sixth edition of XFUTURES is expected to bring together around 800 attendees and will focus on how AI and emerging technologies are transforming companies, the economy, and society. The Community of Madrid’s involvement reinforces its position as one of Europe’s leading innovation ecosystems, digitalization, talent attraction, and technology investment.
The main day, October 23 at the Auditorium of the Mutua Madrileña Foundation, will feature representatives from companies such as Microsoft, Google, Airbus, BBVA, Mastercard, IKEA, HP, Samsung, SAP, Sony Music, Philips, ASML and Danone, among others.
The Artificial Intelligence, Protagonist of XFUTURES 2026
The agenda will address the impact of AI from various perspectives and sectors. David Carmona, VP & CTO Strategic Incubations at Microsoft, will analyze the role of AI in transforming startups, while Greg Ombach, Senior Vice President at Airbus, will discuss its application in the future of aviation.
One of the central debates will be the panel “Redefining Reality: The Next Frontier of AI” with Pascual de Juan (BBVA), Pilar Manchon (Google), Fernando Dominguez (SandboxAQ) and Emerald de Leeuw (Logitech). The session will be moderated by Juan Cumbrado, Vice President of XFUTURES, who will also play a prominent role in steering the event’s direction and content.
The program will continue with sessions on robotics, brain-computer interfaces, business transformation, leadership, investment, and the future of CIOs, featuring leaders from Philips, ASML, Danone, and Daimler Trucks, alongside experts from Uber, Diageo, DHL and T-Mobile.
On October 24, XFUTURES will continue with a day of masterclasses focused on turning technology trends into actionable knowledge, with sessions on generative AI, business transformation, and agentic AI.
The program will also include a pre-event on October 22, reserved for speakers and invited participants, as part of XFUTURES’ international experience in Madrid.
The integration of XFUTURES into Madrid Tech Week, an initiative of the Community of Madrid through the Department of Digitalization, reinforces the region’s commitment to connecting companies, institutions, startups, investors, and international talent around technologies that are defining the future.
