Despite being one of the major drivers of growth, innovation, and territorial cohesion, many SMBs still face significant challenges in accessing technological solutions that optimize their processes and enable them to compete on equal footing with large corporations. This gap is especially critical in the field of logistics, where a lack of visibility, traceability, and planning penalizes companies operating with limited resources and under strong cost and deadline pressures.
Digitalization moving at varying speeds
While Spain has accelerated its digital transformation in recent years, technology adoption remains uneven across the business fabric. According to official data from the latest SME digitalization report by ONTSI, only 61.4% of Spanish companies with 10 or more employees reach at least a basic level of digitalization. Although progress is positive, the figure still leaves us far from the European Union’s goal, which aspires for more than 90% of SMEs to reach that threshold by 2030.
This gap stems from factors such as lack of time, tight budgets, and the shortage of tools tailored to their needs. As a result, many operational functions are still managed in a fragmented way, limiting companies’ planning and analytics capabilities.
Logistics as a less-visible gap
Transportation, increasingly connected to the customer experience, has become a key link in this fragmented chain of management. This stems from the growth of digital channels raising service expectations and increasing pressure on business operations. According to INE (National Statistics Institute), 26.6% of companies with 10 or more employees conducted sales via e-commerce in 2024, with a business volume of 399.368 billion euros, a trend that requires key areas such as logistics to evolve at the same pace to respond to an increasingly immediate, traceable, and efficient demand.
The current challenge is not merely to digitalize more, but to digitalize better, implementing solutions that simplify operations and bring SMBs capabilities that were previously reserved for large companies closer to home. In this context, Cargoboard seeks to support SMBs through a platform that combines technology, a European transport network, and operational support, with the goal of making shipment management clearer and more accessible.
“Talking about SMBs means talking about companies that sustain jobs and activity across the country. If we want them to keep growing, we must also make logistics more accessible for them, with clear information, tracking, and operational support. Digitalization makes sense when it reduces daily workload and enables better decision-making,” says Africa Narbona, International Strategy Manager for Spain, Portugal, and Italy at Cargoboard.
