The Catalan startup Play Your Brand has unveiled PLAY / Platform, a technology solution powered by artificial intelligence designed to centralize and optimize audiovisual production management.
The company built this platform from its own experience, after having managed more than 10,000 projects for over 350 brands and agencies, which has allowed it to identify the main operational challenges in a sector where content creation is increasingly constant, global, and multi-channel.
The platform, conceived to unify in a single environment the entire audiovisual production workflow, incorporates KAMI AI, an AI-powered assistant that automates tasks such as briefing structuring, project organization, materials management, and generating operational recommendations for teams.
“After years working in audiovisual production, we saw that many problems repeated with every project. PLAY / Platform is our way of turning that experience into technology that helps teams work more efficiently and focus on creativity,” explains Xavi Bayle, CEO and cofounder of Play Your Brand.
Technology applied to audiovisual production
With this launch, PLAY YOUR BRAND reinforces its position as a Production-Tech company, integrating audiovisual production, artificial intelligence, and technology development to answer the new needs of a sector undergoing continuous transformation.
“We are seeing a deep transformation in how audiovisual content is produced. Our goal is to combine production know-how with our own technology to build a new way of working that is more connected, efficient, and scalable for brands and agencies,” adds Albert Capó, cofounder of the company.
Growth and global expansion
PLAY YOUR BRAND closed 2025 with revenue exceeding 2 million euros and is forecasting to surpass 4 million in 2026, driven by growth in its activities as an audiovisual producer and the development of its own technology.
The company currently counts a team of 50 professionals and a network of more than 1,200 freelance collaborators spread across more than 20 countries. With offices in Barcelona, Madrid, and Toronto, PLAY YOUR BRAND operates in an international environment that enables serving brands and agencies in different markets and production formats.
“The combination of technology and production allows us to scale a model that until now was highly fragmented. PLAY / Platform not only optimizes processes but also provides a global view of the status of each project, a key feature for teams working with multiple clients and markets at once,” concludes Albert Bada, cofounder and chief operating officer of PLAY YOUR BRAND.
