Got2b (the styling line that celebrates self-expression) and Somat (the automatic dishwasher detergent) from Henkel have become Spain’s first brands to launch a campaign using HyperGram Experience technology.
HyperGram Experience, owned by Disturbed Innovations Group, is technology designed specifically for retail environments. Through this large-format, immersive 3D experience—making its debut in Spain thanks to an exclusive collaboration with Henkel—brands can step beyond the screen and captivate visitors with a high-impact visual experience.
Following the success at the intu Xanadú mall in Madrid, the holographic structure moved to Barcelona’s Diagonal Mar shopping center, bringing this innovative concept to thousands of consumers during July.
Disruptive Technology and Consumer Benefits
With this initiative, Henkel has not only aimed to generate visibility and connect with consumers in a surprising and distinctive way at the point of sale, but also to offer them a direct benefit.
Within the campaign, the “Exclusive Henkel Activation Days” were held, an initiative that allowed visitors to access exclusive discounts for both brands.
With this joint launch, Henkel has once again demonstrated its commitment to innovation, not only through its formulas but also in the pursuit of new communication formats capable of transforming the consumer experience at the point of sale and strengthening the connection between its brands and the public.
