The eco-friendly health-stores chain Herbolario Navarro redesigns its app to address a digital consumer profile, accustomed to fast, personalized mobile experiences. The revamped app features faster, more intuitive navigation and an optimized information architecture that enhances user experience.
The update reduces loading times, the internal search, and product categorization to facilitate access to the catalog and streamline the buying process. It also introduces new features such as centralized purchasing, promotions, receipts, and workshop information in a single digital environment with a more current design aligned with the brand’s visual identity.
Herbolario Navarro aims to cement the app as a key channel for customer engagement, bridging the physical store and online environment. The tool is available on Google Play Store and the App Store and serves users across Spain’s mainland and the Balearic Islands.
The specialized content drives web growth
Meanwhile, Herbolario Navarro’s website registered a 34% year-over-year increase in visits in the first quarter. The biggest uptick occurred on the corporate blog, focused on natural nutrition and wellness, which quintupled its traffic (+540%) in the first three months of the year.
Additionally, the corporate portal offers a service of personalized assistance via chat, managed by company specialists, who accompany the consumer and answer questions during the purchase process and inquiry.
In the words of Pepe Navarro, chief executive of Herbolario Navarro: “In the current context of information overload around health and well-being, we believe professional guidance is more important than ever. As pioneers in this field, we have the responsibility that our digital channels provide rigorous and useful information, just as in our physical stores thanks to our team of pharmacists, biologists, nutritionists, and experts in natural cosmetics.”
In terms of online volume, between January and March sales were up 42% compared to the first quarter of the previous year. The top three products sold, both on the web and in the app during this period, were from the private label Green Sun: Marine Collagen, Magnesium, and Omega Forte.
