Artificial intelligence is establishing itself as a key tool to improve productivity in the travel industry. According to data from MOGU, companies in the sector that already use the tool have reportedly reduced the time spent on recurring administrative tasks by 40% to 60% and cut by up to 70% the time spent preparing complex budgets and large-scale tasks.
The company also estimates that process automation could allow some teams to handle up to 25% more weekly business requests without expanding headcount, as well as significantly reducing manual errors in documentation and administrative follow-up.
In this context, the platform has launched MOGU AI, an AI assistant native to its platform and designed specifically for professionals who sell travel.
This will enable automating everyday operational tasks through natural-language instructions, reducing administrative burden and freeing teams to focus on customer service and consultative selling. A new way of working at MOGU: previously you had to drag blocks, now you just have to ask for it.
With a presence in Spain, Mexico, and Portugal, and more than 700 agencies and DMC clients operating in 28 countries, MOGU aims to bring advanced AI to travel businesses of all sizes without requiring technical know-how or complex integrations.
“Many agencies want to leverage artificial intelligence, but they don’t have time to understand which tool to use, how to integrate it, or how to keep it updated. Our goal is for them to benefit from this technology without becoming AI experts,” explains Alberto Asuero, CEO of MOGU.
An assistant connected to the agency’s day-to-day operations
“MOGU, remind me who hasn’t paid yet.” “MOGU, draft the budget for Pedro.” “MOGU, which destination gives me the best margin this month?” or “MOGU, grab this PDF from the wholesaler, add my logo, and send it to the client.” These are among the commands first agencies using MOGU AI in production are already employing.
Unlike generic AI tools, MOGU AI works on the real operational context of each business: customers, budgets, margins, payments, documentation, and internal processes.
Among the actions that early adopters of the tool can already perform are:
- Automatically generate budgets from multiple documents such as PDFs, Word files, and images, and combine them; customize commercial proposals with the agency’s corporate branding.
- Identify clients with outstanding payments.
- Execute bulk actions, such as sending 100 payment links or including the updated privacy policy in all proposals, and analyze which destinations or products generate the most profitability.
The solution can also connect to email and calendar to execute tasks directly from the platform. Additionally, MOGU is currently working on new integrations with CRMs and other tools in the travel ecosystem.
Among the most-used features in this initial phase are the automatic generation of personalized budgets, bulk actions such as the simultaneous modification of multiple proposals or the sending of payment links to groups of more than 50 people, smart handling of provider PDFs and the automation of communications with clients.
“This week MOGU AI saved me more than ten hours of work. It’s like having another employee who already knows my business,” says a client agency already using the solution in production.
Another differentiating element of MOGU AI is its multimodel architecture. The platform automatically integrates the most advanced AI model available at any given moment, whether from OpenAI, Anthropic, Google, or other providers, sparing users from having to decide which technology to use or continually updating their tools.
“We don’t want an agency to have to decide between Claude, GPT, or Gemini when what it really needs is to sell more and operate better. The technological complexity should stay behind the platform,” adds Asuero.
