Magnific, Europe’s leading AI platform for creatives, has announced Magnific Fund, a €10 million fund to help marketing, advertising, and in-house creative teams make the definitive leap from AI experimentation to real, production-ready workflows that are embedded in their campaigns.
The call for companies to apply is now open and will remain active until June 30. The enrollment process is streamlined: interested companies simply need to fill out a web form to receive an eligibility assessment. The fund’s primary focus is to empower SMEs and creative teams across the European Union and the United Kingdom. Organizations outside Europe may also submit applications to be evaluated on a case-by-case basis.
Discounts on production and exclusive training
Companies admitted to the program will receive substantial support in their first year to deploy Magnific Business. Benefits include:
- 30% off the Magnific Business plan for the first 12 months (applied monthly up to 12 renewals).
- 30% additional discount on extra credits during that same 12-month period.
Exclusive access to the expanded training program, which includes the AI Marketing Playbook (a practical guide with use cases and ready-to-use prompts), on-demand video series, monthly live webinars, and ongoing training support. - Personalized onboarding for teams with 30 seats or more, designed to guide the setup of their brand kit, collaborative Spaces workspaces, and the rollout of their first campaign.
The initiative targets teams that need to produce higher volumes of campaign assets, product imagery, localized content, and social media formats without adding production complexity. Brands such as Puma, in its announcement with Manchester City produced by The Berry; Alain Afflelou, in its Grow Your Glasses campaign produced by Xiaolongbao; and Carl’s Jr., in its Paris Hilton campaign produced by Native Foreign, already use Magnific to automate and optimize many of their key processes.
Workflows built on real productions with AI
Magnific Fund structures its training program around six real-production workflows powered by AI tools that address today’s needs for volume, speed, and localization for modern teams:
- Packaging ready before the product exists: Ability to generate dozens of packaging variants without producing a single physical sample.
- Launch in all languages with a single click: Instant localization of posters, banners, and out-of-home advertising for multiple markets and regions without relying on local agencies.
- Product photography without production: Catalogs and lifestyle photo shoots with the same look-and-feel defined once.
- Instant brand asset animation: Generation of motion graphics, animated logos, and mascots the moment the brief is written.
- Turning one creative into a hundred in an afternoon: all formats, audiences, and languages of a paid campaign in a single session.
- Produce a TV ad in a week: End-to-end management of casting, wardrobe, storyboard, footage, music, voiceover, and final 4K finish using only the current internal team resources.
This ability to unify multiple creative processes on a single platform demonstrates that Magnific is no longer merely a source of inspiration, but the new production standard for the industry, removing the technical complexity and the traditional outsourcing costs of the creative sector.
«Creative teams are under tremendous pressure to produce more content, in more formats and for more markets, without sacrificing quality or losing control of their brands,» says José Florido, Magnific’s Chief Marketing and Communications Officer. «The goal of this fund is to empower European companies with the tools, workflows, and training needed to make AI part of their real production process, and stop treating it as a mere side experiment.»
