The consulting firm Proequity highlights the need to reinforce planning and management of productive land in Spain to respond to the growing demand for logistics and industrial spaces.
In a context defined by the reconfiguration of supply chains, pressure on the main logistics corridors, and the pursuit of more sustainable and efficient assets, land has become a strategic factor for attracting investment, generating economic activity, and strengthening territorial competitiveness.
The firm notes that the logistics real estate market remains solid, especially in locations with good connectivity, land availability, and the capacity to develop projects tailored to the real needs of operators, investors, and industrial companies. However, it warns that demand alone does not guarantee the execution of new projects: there must be faster, more coordinated, and more predictable processes.
“Today the market not only values location, but the ability to execute. Operators and investors need to know what can be developed, in what timeframe, at what cost, and under what conditions. That certainty is what allows land to become real investment,” says Daniel Galache, Head of Land at Proequity.
Land as a Lever for Competitiveness
Proequity stresses that demand for logistics and industrial space has evolved significantly in recent years. Operators are no longer seeking merely square meters, but assets capable of improving operational efficiency, reducing costs, meeting ESG standards, and adapting to increasingly complex supply chains.
This trend is driving interest in land well connected to major urban cores, transport corridors, ports, airports, and consumption areas. At the same time, it is fueling the development of tailor-made solutions, such as turnkey projects and assets designed specifically for the end user.
In this scenario, Proequity considers that proactive land planning will be key to avoiding supply tensions, facilitating new developments, and ensuring that Spain can take advantage of its strategic position as Southern Europe’s logistics hub.
Right now, within the safety that these processes and urban developments require, we are encountering an electricity supply problem that makes many developments unviable. We need to unlock and guarantee from public and private bodies the electrical capacity necessary so that the industries that generate these economic hubs can be established.
Agility, Coordination, and Certainty
The consultancy believes that one of the sector’s main challenges is to improve coordination among administrations, reduce duplications in permitting processes, and provide greater visibility into the status of planning files.
For Proequity, moving in this direction would shorten timelines, improve decision-making, and facilitate capital inflows into projects with economic and territorial impact. Digitization of files, identification of critical milestones, and greater clarity about technical and administrative requirements are key tools to provide certainty to developers, investors, and end users alike.
“Spain has demand, a strategic location, and the capacity to attract logistics and industrial investment. But to seize this opportunity, land planning must advance at the same pace as market needs. From Proequity, we aim to contribute technical know-how, operational experience, and a holistic perspective that helps turn opportunities into real projects,” concludes David Martínez, CEO of Proequity.
