Dolfin, the AI-native platform for managing commercial compensation, has closed a $2.5 million seed round to accelerate product development and expand into Europe and the United States. The round was led by Swanlaab, with participation from Archipelago Next, Inveready, and Dozen.
The funding will be directed to strengthening the company’s agentic product proposition, expanding its go-to-market teams, and supporting a growing base of mid-market and enterprise customers in Europe and the United States.
How it works
Every company with a sales team operates, to a large extent, on the basis of its compensation models. Incentive plans determine what sales teams prioritize, how operations are structured, and to what extent the company strategy actually reaches those on the front lines. Yet in many organizations, commission management continues to rely on spreadsheets, legacy tools, and manual processes.
Plans change mid-cycle, data gets corrected, allocations are readjusted, and yet many systems are designed as if none of this happens. The result is a process that, ultimately, may deliver the right numbers—but only after weeks of manual work, cross-team reconciliations, and constant uncertainty. Revenue teams devote a huge amount of time to fixing and explaining a process that should operate far more nimbly and automatically.
“Many teams don’t believe their compensation system is broken. But they devote weeks every quarter to fix it, explain it, and find ways to work around it. We created Dolfin because we knew there was a better way to align people’s ambition with the business objectives,” says Daniel Seror, CEO and co-founder of Dolfin.
Dolfin starts from a clear idea: compensation not only computes performance, it drives it. Incentives influence what sales teams focus on each day, how opportunities are structured, and whether the company’s strategy actually translates into execution. Yet most organizations lack real visibility into whether their plans are working or how they shape day-to-day behavior of their teams.
The platform enables Revenue Operations, Finance, and Compensation teams to design, manage, and adapt compensation plans without complex deployments or external consultants. Dolfin integrates with existing CRM, ERP, and HRIS systems, supporting companies as they scale from mid-market structures to larger, enterprise environments.
Onboarding processes that previously could take up to six months can now be completed in a matter of weeks. Likewise, commission cycles that once demanded days of manual validation can be closed in hours, reliably, even as business strategy shifts and plans evolve.
Dolfin also transforms the experience for the people who sell. Sales teams can see in real time how each operation impacts their revenue, whether they are on track to hit their targets, and what actions can help them reach the next level. When performance is visible, behavior changes: teams focus on higher-quality opportunities, push harder when they are close to their goals, and trust a system they can read and understand.
“We chose Dolfin because commercial compensation is a critical layer of the revenue infrastructure that remains underserved. It’s not just about calculating commissions accurately; it’s about aligning incentives, behavior, and company strategy in real time. Daniel, Antoni, and the team have built an AI-native platform that blends the complexity required by the enterprise with a much better experience for the people who actually generate revenue. That combination is exactly what we look for at Swanlaab: ambitious founders who use technology to transform a large, painful, and operationally critical market,” says Juan Revuelta, General Partner at Swanlaab.
The global market for Sales Performance Management tops $3 billion and is expected to grow significantly in the coming years. Yet much of the sector remains anchored to legacy systems designed for a different era, with rigid architectures and deployments heavily dependent on external services. As sales organizations become more complex, the need for systems that can adapt in real time and make that complexity more manageable grows.
Dolfin was built with artificial intelligence at its core from day one. This gives it a structural advantage over traditional platforms that require costly consultants to modify a single rule. With Dolfin, a new incentive plan can be live within hours. Even a 48-hour flash incentive can be launched without needing to involve an implementation team.
