More than 200 companies have already expressed interest in joining Magical Companies of Spain, which opens its founding phase until June 30, targeting large companies and multinationals.
The project, part of Spain’s Magical Ecosystem—a network spanning nearly 170 municipalities—structures a model to channel corporate participation in regional development, focusing on project execution and sustained impact.
This initial phase is aimed at multinationals and IBEX 35 companies, which will form the founding core and present themselves jointly after the period closes. The model will later unfold in two additional stages: one aimed at growing companies and another at local firms tied to the territory, generating a catalytic effect that enables projects to start with real development capacity from the outset.
The volume of interested companies signals a shift in how business engages with the territory, now treated as a strategic variable in decision-making.
Operational Model
“Companies have the capacity to play a strategic role in the territory’s development. The key is to structure that participation efficiently,” says Albert Rivera, member of the Steering Council of Magical Companies of Spain.
This approach rests on a model that incorporates analysis tools to improve decision quality. Among them, ICTER (Rural Territorial Business Engagement Index), the evolution of the certification of Magical Companies of Spain, and a proprietary methodology integrated into the system that allows measuring the level of presence and real commitment a company has to the rural environment before launching projects.
This approach also connects with a broader shift in the business world, where more and more companies are talking about moving from CSR to Territorial CSR, incorporating the territory as a strategic dimension within their sustainability and impact policies.
“We are seeing a clear shift in the priorities of many organizations. They are no longer just seeking visibility; they want structured projects with continuity. The challenge is to organize that interest and convert it into execution with greater rigor,” notes Stela Izquierdo, executive director of Magical Companies of Spain. “For years the focus of many ESG strategies has centered on environmental and governance aspects, but there is a growing need to reinforce the social dimension. That’s where initiatives like Magical Companies of Spain can become a real lever to bring magic back to rural areas through concrete, sustainable projects connected to the territory,” she adds.
The initiative advances in consolidating a model that seeks to connect companies, municipalities, and projects from a logic of compatibility and execution, incorporating methodology, analysis, and operational capacity within a single framework.
The project is also supported by a group of champions and ambassadors, comprised of professionals with experience in public and business management, who will accompany the activation of concrete initiatives on the ground.
