DocMorris and Google announce an alliance to accelerate DocMorris’s AI-first transformation. As part of this initiative, the company will harness Google’s advanced artificial intelligence capabilities and secure cloud infrastructure to develop a new generation of digital health platforms, blending its healthcare and pharmaceutical expertise with cutting-edge technologies.
This collaboration will move toward a more connected and patient-centered digital ecosystem, with personalized services that accompany users across different stages of their health journey. In this context, the group will continue expanding its digital capabilities across the various European markets in which it operates, including Spain.
DocMorris is present in the Spanish market through PromoFarma by DocMorris, an online pharmacy with more than 150,000 products and 7,000 brands that connects consumers with pharmacies and suppliers, promoting values such as health, beauty, and personal care.
Transforming the patient experience through AI
The partnership will enable delivering connected, AI-powered services for patients. Key initiatives include:
- AI Health Assistant: a personalized digital health companion that uses Gemini models and Google products such as YouTube and Health Connect to support patients and consumers through different phases of their care, delivering a more integrated experience.
- AI-enhanced online pharmacy: implementation of Google Workspace with Gemini and AI agent to improve operational efficiency in DocMorris’ European markets.
- Business productivity: implementation of Google Workspace with Gemini and AI agent to improve operational efficiency in DocMorris’ European markets.
- Cloud and data security: migration of DocMorris’ entire infrastructure to Google Cloud, ensuring that health data is processed within EU data centers and meets the highest security standards.
Walter Hess, CEO of DocMorris, notes: “At its core, our transformation is patient-centric. By leveraging Google’s world-class AI infrastructure and its security standards, we are empowering people with direct and secure access to their own health journey through a personalized and intuitive experience. We deliberately chose Google as a partner because it enables us to maintain full digital sovereignty while meeting the most stringent privacy and data security requirements.”
Likewise, Philipp Justus, Vice President of Google Europe Central, comments: “AI is a powerful transformation tool, and we are excited to support DocMorris on its path to becoming a leading AI-first health provider. By leveraging Google products and services, including Google Cloud, our Gemini models, Google Ads, and Google for Health, DocMorris is setting a new standard for a personalized, efficient, and secure digital health ecosystem. We look forward to redefining the future of healthcare together.”
