During the celebration of PRINTING United Expo 2026, HP unveiled the latest innovations from its Graphics Solutions Business, spanning intelligent software, AI-powered automation, workflow solutions, and new digital printing capabilities. Designed to simplify operations and unlock new growth opportunities, these solutions help printing companies adapt to a transforming market and achieve the best results.
The main novelty is HP Large Format’s integrated AI production solution, which combines cloud and device-scale intelligence. The solution integrates the new AI capabilities of HP PrintOS Production Hub with the HP Latex R530 AI printer, the first compact all-in-one wide-format printer for rigid and flexible substrates, powered by AI in the cloud and on the device itself. In this way, intelligence extends across the entire production process, from order intake to final print, helping print service providers streamline operations, reduce errors, and unlock new opportunities with every job.
From the customer order to the printed result
HP PrintOS Production Hub, HP’s integrated large-format software that enables order management, job submission, and remote print control, now incorporates new AI capabilities. AI Order Intake converts a customer’s email or a file into an order in seconds using natural language AI, reducing the average time to create an order by 90%: from a couple of minutes to just a few seconds³.
Meanwhile, AI Upscale lets you improve low-resolution files with a single click, reducing back-and-forth with clients and avoiding delays. Both features are printer-brand agnostic, so any Production Hub user can benefit from them regardless of the hardware used.
In the production environment, the HP Latex R530 AI brings that intelligence from the cloud to the device itself. AI Automatic Print Mode Selection automatically selects the optimal balance between print quality and production speed, reducing the need for operators to manually decide the settings. At the same time, more powerful onboard hardware speeds processing and expands storage capacity.
For jobs that do not require any additional processing, Direct Job Submission lets you send the job directly from HP PrintOS Production Hub to the printer, connecting steps that were previously separated and reducing manual intervention from order intake to final print.
Early users highlight both the speed and the simplicity of the experience. Campano Lab, in Italy, describes the system as “very fast and intuitive,” while Sign On Time, in Ireland, says that job submission is “three to four times faster” and adds: “If I send the file from here, it’s on the printer in seconds.”
Beyond AI, the HP Latex R530 AI helps print service providers expand into higher-margin rigid applications without sacrificing the flexibility of roll-to-roll printing. Its all-in-one architecture allows for smooth switching between rigid and flexible substrates, while the HP High Control Belt System enables direct printing on rigid substrates, reducing material usage and waste relative to traditional print-and-assemble workflows, while certain fiber-based substrates can still be recycled. HP Latex inks, HP Pixel Control, and HP Latex White Ink technology deliver consistent quality across different substrates and jobs, giving print businesses more freedom to broaden their application offerings.
Benefits accumulate over time. After a year using HP PrintOS Production Hub, Time2Display in the United Kingdom reported an 80% improvement in order management and response times, along with a 22% reduction in substrate waste and a 15% increase in operational efficiency.
“Printing service providers are under constant pressure to deliver more work, faster, while maintaining the quality their customers expect. With HP PrintOS Production Hub and the new HP Latex R530 AI, we’re injecting intelligence into the production flow where it can make a real difference: simplifying day-to-day decisions, connecting production stages that were previously separated, and giving print service providers a platform capable of evolving with their business,” says Daniel Martínez, Senior Vice President of HP Large Format Printing and GSB Software & Solutions.
The platform is designed to evolve beyond a one-time hardware upgrade, progressively incorporating new cloud- and device-based AI capabilities to help print service providers build an increasingly connected production flow. The HP Latex R530 AI will be available starting December 1, 2026 and will include two years of Plus Plan, which covers the premium AI features of HP PrintOS Production Hub and printer support. AI Automatic Print Mode Selection will be available in early 2027 via a firmware update.
