Realize+ is Taboola’s new agentic system that helps performance marketing professionals generate more conversions beyond search engines and social media. The system continuously takes in and executes campaign decisions, driving results that grow while reducing manual effort.
According to Taboola’s estimates, about 80% of marketing professionals would increase their investment in the open web if they had automated, AI-based campaign solutions similar to those offered by the walled gardens. Additionally, nearly 86% say they would allocate up to a quarter of their performance budget to the open web if these capabilities were available.
Realize is a platform that enables advertisers to achieve scalable results, leveraging Taboola’s unique offering, its first-party data, and artificial intelligence. The platform enables the execution of performance campaigns across some of the world’s largest and most recognized publishers, apps, and computer and mobile device manufacturers.
A Dual-Support Approach
To meet advertisers’ objectives, Realize+ rests on two pillars. On one hand, Decision Engine, an engine inside Realize that automatically reallocates the budget in real time toward campaigns and opportunities with the best performance using a new tool called Budget Allocator. On the other hand, the second component, Element Generator, continuously creates and optimizes ads and targeting, helping maintain campaign effectiveness without manual adjustments.
Both capabilities are designed to replicate the performance and autonomy of the walled gardens, while also providing direct access to premium inventory and ensuring that a larger share of the budget goes toward delivering results.
“Solutions like Realize+ are especially compelling because they point toward a future of more automated and scalable performance on the open web,” says Angela Reyes, Programmatic Lead at Meliá Hotels International. “Tools like Budget Allocator, which allow real-time redirection of investment toward what works best, have the potential to reduce manual effort while maintaining efficiency, and even help us scale beyond search and social. It’s something we’re eager to explore as these capabilities continue to evolve.”
With this evolution, Realize is also opening its doors to Claude Skills, giving advertisers and agencies a conversational entry point to Taboola’s services from within Claude. The first skill to be released will focus on campaign setup and optimization, and will be the first of several skills Taboola plans to roll out in the coming months to reduce friction for agencies and advertisers who are standardizing AI-native workflows.
“For years, advertisers have hit a ceiling when it comes to scaling performance beyond search and social,” said Adam Singolda, CEO and founder of Taboola. “With Realize+, we remove that barrier, bringing automation, intelligence, and real performance to the open web so marketers can drive measurable, scalable growth. And with the launch of Realize+, we are reaching advertisers and agencies wherever they already work. As the industry moves toward AI-native media operations, we want Taboola to be the easiest-to-integrate platform for the open web in any agent, stack, and workflow.”
Realize+ has been in pilot phase for several months. Now, after positive initial results, the second pilot phase will be expanded in Q2 with upgraded models and will come with a broad roadmap that will unfold throughout 2026.
