The Lithuanian group Kilo has chosen Barcelona to establish its new global creative center. This decision reflects the need to strengthen its capabilities in marketing, data and artificial intelligence at a moment of accelerated growth. Kilo closed 2025 with revenues of around €500 million (about $540 million) without external investment, and aims to reach €900 million (about $970 million).
Headquartered in Vilnius, Lithuania, the company invests in both early-stage startups and mature companies, runs a dedicated cofounder program, and acts as a platform for business development, ideas and product innovation.
The new Barcelona office will operate as the creative hub of Kiloverse, Kilo’s internal platform for product and business development. From this hub, the company will drive its core capabilities to test ideas, accelerate prototyping, and define market-entry strategies for new markets, with the aim of strengthening its global ecosystem.
The Barcelona choice also responds to its ability to attract highly qualified international talent in creative and digital disciplines. For Kilo, the city offers a particularly competitive environment for recruiting specialists in creative strategy, performance marketing, data analytics, and applying artificial intelligence to creative processes.
“Spain offers a dynamic and innovative business environment, a strong startup culture, excellent networking opportunities and a significant international presence. It has become one of the leading destinations for international talent, especially in the digital and creative fields,” said Žygimantas Surintas, Kilo’s chief executive.
The new center will be located in the startup ecosystem of Utopicus Torre Marenostrum, a coworking space in La Barceloneta, and will focus on hiring key marketing professionals, including specialists in creative strategy, performance marketing, data analytics, and AI-based creative work.
In the words of Yevgeni Piliushin, director of the Creative Hub, the long-term goal of the company is to create a high-performance creative center fully integrated into Kiloverse workflows: “We started with a six-person team, and we plan to grow to twenty creative talents by the end of next year. The aim of this center is to become the main creative hub for our global operations.”
Indrė Kaira, the new Head of Human Resources at Kiloverse, states that the company will seek top-tier talent ready to embark on a new chapter in their career.
“Barcelona is a strategic bet to create a world-class international talent community. We are setting a new standard of collaboration where the diversity of profiles becomes our greatest competitive advantage. Our goal is to ensure that this center becomes a destination for those who want to push their own boundaries and seek an environment where personal growth is as important as the pace of the company’s expansion,” she says.
A Proven Track Record
Founded in 2013, Kilo evolved from a local wellness startup to a global platform that cofounds, develops and scales businesses across health, well-being, beauty, travel, life-extension and personal development. In 2022, the company ranked second on the Financial Times FT 1000 list of Europe’s fastest-growing companies.
Kilo has developed more than 30 products and built a portfolio of nine active companies, with more than 10 million users worldwide, including the United States, the United Kingdom, Canada, Australia, New Zealand and several European markets, including Spain.
In the next three years, Kilo plans to invest €20 million in artificial intelligence. Its goal is to reach revenues close to €900 million, solidifying its position as a leading European player in health and wellness.
With the Barcelona office opening, Kilo already has three European offices, alongside its operating hubs in Vilnius, Lithuania and Riga, Latvia. Kilo, including the brands in its portfolio, currently employs more than 500 people worldwide.
