Why Ads Media is a digital marketing consultancy specializing in online growth. Based in Madrid, this small business has more than 20 employees on staff. In an industry where talent is key, Why Ads Media wanted to take another step in its employee value proposition by offering a useful, flexible, and user-friendly solution.
Objectives and Needs
The consultancy did not have a benefits plan in place, but it was clear that they wanted to offer something that aligned with their culture and with the way they understand caring for the team.
Their main objectives were to reinforce employee satisfaction, improve retention, and stay competitive when attracting new talent. Therefore, they sought a simple and practical solution that would deliver a real impact on their workforce.
“A benefits plan fits very well into our culture because it helps the team feel valued. Moreover, it’s a key lever for attracting and retaining talent, since it enables employees to earn more net income each month,” says Daniel Fernández, Co-founder of Why Ads Media.
Choosing Cobee by Pluxee
To achieve this, Why Ads chose Cobee by Pluxee, Pluxee’s multi-benefit platform, a global leader in employee benefits and engagement solutions that enables centralization of different benefits in a single app, simplifying administration for the company and the user experience for employees. Within the platform, they enrolled benefits in Restaurant, Transportation, and Training.
When evaluating Cobee by Pluxee against other solutions, Why Ads Media valued most that it was an intuitive and convenient tool for the team.
“The implementation was very fast, hassle-free, and with close support throughout the entire process,” says Anastasia Antonova, Head of Administration and HR at Why Ads Media.
From the platform’s dashboard, HR can track benefits usage, measure the plan’s ROI and easily manage tasks such as new hires and terminations.
Additionally, employees have an app and a physical and digital card, which simplify the use of the plan and allow them to check their savings from a single place in real time.
Employees, Happy with the Benefits
Employee reception has been very positive, as they especially value being able to choose their benefits and use those that truly add value to their day-to-day lives.
Among the most-used are meals and transportation, while training is starting to gain more weight within the plan.
Currently, Why Ads Media reports a usage rate of between 71% and 80%, a figure that, according to Anastasia, “confirms that the plan is working and that Cobee by Pluxee is having a real impact on the team.”
For Why Ads Media, the experience with Cobee by Pluxee boils down to one clear idea: offering useful benefits makes a difference when employees use them, value them and see their results.
