The business fabric is at a tipping point where Artificial Intelligence has ceased to be a promise and has become the driver of growth. According to ASUS studies, 47% of leaders are already using AI to optimize real-time decision-making, while nearly 60% adopt these innovations to overcome geographic and scale challenges.
In this scenario of extreme mobility and advanced digitalization, roles such as executives, consultants, or digital nomads demand tools that not only keep pace but propel them. Thus, IT leaders now assess hardware based on five fundamental pillars to ensure an intelligent, continuous, and secure workflow.
Essential requirements for business leaders
The main trait valued by professionals in a team is that it enables extreme mobility with zero burden. The need to have lightweight laptops is key in a constantly traveling environment, to avoid physical strain, but without sacrificing ruggedness and durability that can withstand the day-to-day pace.
Going in this direction, having total energy independence also plays a fundamental role, with devices capable of lasting marathon workdays and international flights without interruptions.
The arrival of AI has shifted local processing power to the center. Hardware must incorporate high-capacity Neural Processing Units (NPUs) to automate tasks, manage large volumes of data, and run critical AI applications locally, ensuring speed and privacy.
Professionals also seek displays that deliver a superior, fatigue-free visual experience and allow working with resolution and contrast tailored to the environment. All of this ensuring resilience and unwavering protection, with maximum security regardless of the network you work on and with the ability to automatically detect and recover from cyberattacks to prevent any downtime.
To meet these demands, ASUS has developed the new ExpertBook Ultra. Designed for professionals who cannot afford interruptions, the device stands out for exceptional portability of just 0.99 kg. Its ultralight chassis, created through CNC engineering and a magnesium-aluminum alloy, hides unprecedented power thanks to the Intel Core Ultra X9 Series 3 processor. With an NPU capable of achieving up to 50 TOPS of AI performance, the ExpertBook Ultra locally and privately handles the most demanding workloads in today’s business ecosystem.
Business continuity is another pillar this device addresses with ease. With a leading 24-hour autonomy thanks to its 70Wh battery, business leaders can operate through full workdays and transoceanic flights without relying on chargers. This freedom is complemented by a high-level user experience, highlighted by a 3K OLED display at 1400 nits that offers absolute visual clarity under any lighting condition, essential for maintaining productivity and visual comfort in high-pressure environments.
Finally, aware that information is the most valuable asset in any corporation, ASUS has fortified the ExpertBook Ultra with the ExpertGuardian technology. This security system based on the NIST SP 800-193 standards protects firmware at a governmental level, detecting attacks and automatically restoring trusted versions to eliminate downtime.
