Velneo has integrated Velfix into its structure, strengthening its technology offering and emphasizing its commitment to building technology with a Spanish stamp, designed to solve real problems across the business landscape.
Velfix is a solution specialized in the digital transformation of retail. Its platform enables physical stores to make the leap to omnichannel seamlessly, unifying in a single system the management of the point of sale, the online store, and a presence on major marketplaces.
With Velfix, a small neighborhood shop can have its entire product catalog integrated with giants of marketplaces such as Amazon, Miravia, or Zalando, among others, from a single system. The store can publish its new products, manage orders, and monitor stock 24/7 in real time. “In this way, local small businesses exponentially multiply their visibility without needing to rely on multiple tools, and most importantly, without losing control of their business at any moment,” said Mario Conde, Velneo’s Chief Executive Officer.
With this integration, the company not only adds a high-value product to its ecosystem but also brings in a human-centered team aligned with its values: human-centered technology, approachable and designed for the day-to-day life of the user.
The integration adds to an already consolidated ecosystem under the Visual MS umbrella, where projects such as Visual Trans (leaders in technology solutions for the transit, customs and logistics sectors), Velneo (low-code development platform with AI), Vidiv (AI conversational agents), ReservaEntradas (entertainment management) and the Tramontana Institute (a leading institution in design and strategy) coexist.
This operation stands out for several key milestones:
- Technological sovereignty: The development of 100% Spanish software from Galicia, reducing dependence on foreign solutions.
- Local talent: It strengthens the innovation hub in the northwestern corner of the Iberian Peninsula, retaining and enhancing technical and creative talent in the region.
- Product synergy: The robustness of Velneo’s architecture joins the agility and specialization of Velfix in the fashion and accessories retail sector.
From Velneo we highlight that this integration has been possible thanks to the cultural affinity between both companies. Like the rest of Visual MS companies —recognized for its people-centric management model—, Velfix shares a vision where software should be a tool that makes life easier for its users, not a barrier.
«At Velneo we always say that our technology is for people. Integrating Velfix is a natural step: we share the passion for helping retailers stay competitive and vibrant in a digital world, without forgetting that behind every screen there is a professional who needs simple and effective solutions», adds Conde.
