TransUnion has announced the full acquisition of Confirma Sistemas de la Información S.L., a Spanish technology company that offers digital identity verification, fraud prevention, and fraud management solutions.
Headquartered in Madrid, Confirma Sistemas helps Spanish lending institutions in the financial, retail and automotive markets recognize risks, reduce exposure to fraud and identify potential identity fraud during application processes. The transaction marks the next phase of a long-term partnership, as TransUnion had held a majority stake in the Spanish company since initially acquiring an equity stake in 2017, followed by an additional investment in 2020.
“At TransUnion, we are committed to empowering global commerce with confidence, so that both consumers and businesses can transact securely,” said Madhu Kejriwal, CEO of TransUnion in Europe and the United Kingdom. “Acquiring Confirma Sistemas in full demonstrates our confidence in Spain, its resilience and potential, and reinforces TransUnion’s commitment to growing our presence in Europe.”
Uniting Forces to Boost Security
TransUnion helps consumers and businesses protect themselves through a unified view of identity across the customer lifecycle, giving organizations the ability to deliver the user experience their customers need. Trust in the security of personal data remains a key driver for Spanish online shoppers: 71% of Spanish citizens cite this factor as critical when choosing which organization to interact with online.
Over the past 15 years, Confirma Sistemas has helped reduce risk by helping Spanish companies address security and trust challenges with technology designed to facilitate identity verification and fraud detection. Thanks to its proprietary platform and a cross-industry intelligence database, Confirma Sistemas enables organizations to identify any suspicious activity in real time, analyzing behavioral signals and identity at any touchpoint, while maintaining a secure, seamless experience for legitimate customers.
The platform processes millions of transactions each year involving Spanish lending institutions and enables organizations using it to identify irregular activities using sector-specific rules and shared intelligence. The integrated solutions catalog brings together network analytics, behavioral analytics, device analytics, and identity analytics to help companies assess risk, detect fraud at any point in the account lifecycle, and make credit decisions while complying with regulatory requirements and with operational efficiency strategies.
In the last two years, Confirma has strengthened its capabilities with the launch of Fraud Score to help its clients strike the right balance between effective fraud detection and the necessary minimization of false positives, achieving a 27% increase in decision effectiveness.
“Completing the acquisition of Confirma Sistemas strengthens TransUnion’s presence in Spain and accelerates our ability to offer an even more complete set of solutions to the market,” says Lisette González, TransUnion’s General Manager in Spain. “Leveraging Confirma Sistemas’ strong local expertise, we are well-positioned to help organizations manage risk more effectively so they can grow with confidence and deliver secure experiences to their customers.
