Starting this Monday, customers residing in Spain will be able to access Søstrene Grene’s Scandinavian design universe via the web and have their orders delivered directly to their doorstep, thanks to the launch of the online store. Spain will thus become the nineteenth country to host the Danish brand’s online store.
Although Søstrene Grene had previously operated physical stores in the country, its return responds to clear and sustained interest from Spanish audiences: in fact, around 150,000 of the brand’s five million followers worldwide on Instagram and Facebook come from Spain.
“We are very excited to bring the wonderful world of Søstrene Grene to the people of Spain. In the past we had physical stores in Spain, but it wasn’t the right time for us. We have been receiving requests for years from potential Spanish customers to know when online shopping would be possible in Spain. We were eager to return to the Spanish market and bring our Scandinavian roots, our hygge style, and the creative inspiration to homes across the country,” says Mikkel Grene, CEO of the Group and co-owner.
First Market to Be Exclusively Digital
Spain is the third country in which Søstrene Grene launches its online store this year, following the recent launches in Poland, on March 30, and in Italy, on April 29. However, this move represents an unprecedented milestone for the Danish firm: it is the first time in its history that it will operate with an online-only presence in a market. For now, opening physical stores here is not in the company’s expansion plans.
“It will be very interesting for us to monitor the demand for our brand in Spain. With Italy and Poland, we chose a digital-first approach by launching our online store before opening physical stores. This allows us to build brand awareness and establish relationships with online customers before inviting them to our stores. In Spain, however, we are focusing exclusively on a digital presence, and we are very excited to continue and learn from this approach,” says Mikkel Grene.
Coinciding with the online store launch, customers will also have access to the Søstrene Grene app. This platform blends a seamless, intuitive, and inspiring shopping experience with more than 300 free creative ideas for the home, parties, and special occasions. The app, which already has close to a million downloads, has enjoyed strong reception among users in other European countries.
