Entering sectors like energy, insurance, or telecommunications typically requires something most entrepreneurs don’t have at hand: agreements with large companies, operating capacity, regulatory compliance, and proprietary technology to manage contracts and compare offers in real time. The Palencia-based SME Roams has spent 13 years building that infrastructure. Now it plans to open it up.
The move marks a strategic shift for the company: to become a platform. No longer just the operator managing its own contracts, but opening the built infrastructure to entrepreneurs and independent professionals who want access to a market that before was out of reach.
“Most small businesses already have something that the large platforms cannot manufacture: the customer’s trust. Anklaas is born so that that relationship can also generate value in markets like energy, insurance, or telecommunications, where access until now was reserved for large sales networks,” explains Eduardo Delgado, CEO of Roams.
Turn the client portfolio into a new revenue stream
The model is designed for profiles that already maintain a recurring relationship with clients: consulting firms, accounting practices, real estate agencies, consultants, property managers, workshops, or small local businesses. Each of these clients pays monthly for services such as electricity, gas, telephone, insurance, or alarms. Each contract generates a commission within the market for distributing essential services. Until now, that flow was concentrated mainly in large sales networks, specialized agents, or digital platforms.
Anklaas aims to redistribute part of that margin to those who already have the client’s trust. “The commissions that companies like Iberdrola, Mapfre, or Movistar pay to distribute their services already exist. Until now that margin was captured by specialized intermediaries. We want part of that value to stay with the professional or business that already has the client’s trust,” says Delgado.
The platform operates under a revenue sharing: Roams handles the negotiation with the companies, the technology infrastructure, the operations, and regulatory compliance, while the collaborator acts as the trusted point and recommendation for the end customer.
Lowering the historical entry barriers
The energy, insurance, and telecom sectors have historically been closed markets for those without a sector license, negotiated agreements with the companies, and pricing technology of their own. Anklaas eliminates all three barriers at once. Roams assumes them in full; the collaborator enters directly to operate.
The system also allows for progressive scaling. The platform structures collaboration across different levels based on the volume of business generated and even enables the creation of networks of collaborators of one’s own.
Three levels of collaboration
The model is designed so that the entrepreneur grows at their own pace. Three levels of collaboration – Cartographer, Explorer, and Conqueror – allow you to start by managing your own client portfolio and gradually scale to build your own network of sub-collaborators. It’s an entrepreneurial ladder with no upfront investment: the most basic level is free, and the most advanced level enables you to replicate the agency model that large insurers use with their own networks, but without the exclusivity contracts or production minimums those models require. The only access condition is having clients.
The demographic context is favorable. Spain has more than 3.3 million self-employed workers, and the trend toward multi-activity —earning additional income from existing assets without creating a second structure from scratch— has been one of Europe’s most established work dynamics since 2022, according to Eurostat.
The profile of the entrepreneur seeking a second line of recurring income on top of what they already have, without capital risk or exclusive dedication, is exactly who Anklaas has in its sights. To that profile, Roams added institutional recognition in March with the Second Prize of the Spain Pavilion at the Mobile World Congress for its consumer-serving technology model: validation that the company’s approach—democratic access to regulated markets with human oversight—is headed in the right direction.
“We built this from Palencia over 13 years. That gives us a very concrete perspective on what it takes to build something sustainable. Anklaas isn’t a bet on rapid growth; it’s a bet on creating an ecosystem where Roams’ success and that of its collaborators go hand in hand. When they win, we win. It’s the most aligned model there is,” concludes Eduardo Delgado.
