With the launch of LG OLED evo W6, the company revives the concept of Wallpaper design so the space defines how we want to live. Along with it comes cutting-edge wireless connectivity and the full visual innovation of its OLED evo 2026 series, featuring the only pure black free of reflections and no matte effect.
Where the best technology is the one you don’t see
The LG OLED W6’s design triumph lies precisely in everything LG has managed to conceal. Its body, about 9mm thick, has been made possible thanks to a comprehensive and meticulous reorganization and miniaturization of its essential components, and a complete reengineering of its internal architecture—delivering a slim, lightweight form factor conceived to sit flush with the wall via an improved mounting solution.
The rest of the connections move to the Zero Connect wireless connection module, an independent unit that can be placed up to ten meters away from the TV and that sends 4K video and audio wirelessly with no loss of quality to the screen. In this way, consoles and other devices can connect to this module without clustering all the cables right beneath the TV. A solution especially designed for those seeking cleaner living spaces, minimalist rooms, or simply not wanting to organize the décor around a tangle of cables. It can also be complemented with LG Gallery+, an integrated app with access to more than 5,000 iconic artworks to decorate your living room and blend into the home’s décor.
Matte-free image quality and unmatched AI power
But the screen’s goal of visually disappearing doesn’t mean it disappears when you power it on. The makers of OLED TVs offer the best image quality with no matte effect—because LG is the only brand delivering the pure black and pure white across the market, ensuring perfect colors and maximum realism thanks to the infinite contrast of its over 33 million self-emissive pixels, independent of the 4th-generation evo+ OLED panel. These panels carry official certification for 100% color fidelity.
Powered by Hyper Radiant Color Technology Ultra and the Brightness Booster Ultra system—which achieve luminance levels up to 3.9x higher than conventional OLEDs—the TV is five million times more precise than a conventional LED. Moreover, for users concerned about glare in the living room, the screen features the lowest glare index on the market, reducing 99.7% of reflections and earning Intertek’s “Reflection Free Premium” certification. Thanks to its MATTE-FREE design, you get pure black (black levels ≤0.24 nits up to 500 lux) and perfect colors (color consistency >99% up to 500 lux), verified by UL Solutions, ensuring distraction-free quality even in rooms with lighting up to three times brighter than a typical living room, all enhanced by Dolby Vision image quality and Dolby Atmos immersive sound.
Additionally, this new TV features the 4K α11 (Alpha 11) AI Gen3 processor, which is about 70% smarter and includes an NPU that multiplies its processing power by 5.6x. This processor has been designed specifically to maximize the performance of OLED evo technology and runs a Dual AI Engine with parallel algorithms that recognize objects and movement in real time to reduce noise, preserve natural detail without oversharpening, and optimize smoothness, sharpness, colors, HDR, and sound to deliver a more realistic and immersive experience.
Personalized content and total security
AI has arrived to change how we interact with the television. The webOS platform includes personalization features like Voice ID, capable of recognizing which household member is using the screen by voice and automatically displaying their profile, apps, widgets, and recommendations. This is complemented by an intelligent experience that integrates tools such as Google Gemini as well as an AI Concierge designed to simplify searching for information and content.
Features like In This Scene let you query information related to what’s on screen—ranging from cast members to related content—without interrupting the viewing experience. All this personalization is supported by LG Shield, LG’s security system designed to strengthen data protection and the TV’s ecosystem.
When the movie ends, the W6 can continue to be part of the décor. LG Gallery+ lets you turn the screen into a digital canvas with a catalog of more than 5,000 artworks and visuals, spanning contemporary art to cinema and video game imagery. A way to refresh the living room atmosphere and pair it with mood-appropriate music. Access to the full catalog requires a subscription, and availability may vary by country.
The experience is completed with webOS and its customization options, designed to bring content and apps closer to each user’s tastes. With the W6, LG brings its Life’s Good philosophy into the space where daily life unfolds: a living room to share, unwind, and enjoy technology in your own style.
