Haier has introduced the new range of televisions featuring UltraSense AI, the artificial intelligence platform integrated into its latest home entertainment offering. In line with its “play with the number ones” positioning, the brand is betting on incorporating AI into various facets of the user experience, from picture and sound to gaming and daily interaction with the TV.
The new lineup reinforces Haier’s commitment to home entertainment, with models tailored for different uses and needs. The offering includes technologies QLED and Mini LED QLED Ultra and OLED, with sizes ranging from 32 to 100 inches and models oriented toward both everyday consumption and more advanced experiences. Among the main series are the K85 in LED 4K; the S80 and S90 in QLED, and the M90, M92 and M96 in QD-Mini LED Ultra.
In design, Haier incorporates clean lines and solutions designed to ease installation and integration of its devices into the home. Notable is the Zero Gap design of the M96, which allows near flush-wall placement, and the Ultra Crystal-Black technology of the M92, aimed at improving contrast and brightness in HDR content playback.
UltraSense AI, at the Center of the Experience
This platform is one of the pillars of this new generation of Haier TVs. It influences several aspects of the TV’s performance to tailor the viewing and sound experience to the content. In models such as the M92 series, it recognizes the type of content and automatically adjusts parameters such as brightness, contrast, and sharpness in real time, without manual setup.
Image Tailored to Each Content Type
The application of AI to image processing enables the TV to adjust the display based on what appears on screen. Movies, sports, video games, or entertainment content all benefit from a dynamic configuration aimed at improving accuracy, balance, and naturalness of the image. Additionally, panel technologies such as QD-Mini LED or QLED, present across Haier’s ranges, help deliver higher brightness, deeper blacks, and a wider color gamut.
AI-Powered Sound
The audio system adapts the sound to the content in real time to deliver clearer and more balanced playback. AI-driven voice separation helps improve dialog clarity, while automatic volume control helps prevent abrupt changes between content. Additionally, Dolby Atmos support adds a greater sense of depth to the sound.
In the QLED Mini-LED Ultra models, Haier teams with KEF to develop the audio systems. On OLED, the company collaborates with Harman Kardon, with a setup designed to deliver precise and powerful sound.
Smoothness and Gaming Performance
The new Haier TV lineup also strengthens its gaming proposition. In the more advanced series, the brand adds a native refresh rate of up to 144 Hz and the Gaming Accelerator 240Hz DLG technology, along with features such as VRR, ALLM, MEMC, and compatibility with AMD FreeSync Premium Pro depending on the model.
Additionally, Game Mode 2.0 automatically adjusts image parameters to improve visual precision and tailor the experience to different types of content.
All of the lineup runs on Google TV, which provides access to content, apps, and recommendations via a simple interface. The integration of Gemini, Google TV’s AI assistant, expands the possibilities of interacting with the TV and brings its use closer to other connected devices, such as smartphones or computers. In models with advanced voice features, built-in microphones allow you to control the TV without a remote. Additionally, multi-core processors enable swift navigation between apps, while compatibility with the Haier hOn ecosystem reinforces the TV’s integration within Haier’s digital environment.
