Knowing a company’s worth has, for decades, been an expensive, slow service reserved for large transactions. A professional valuation report requires time, resources, and specialized expertise, and that leaves out most of the Spanish business landscape.
Futurlytics, which launched yesterday, breaks that barrier with plans ranging from €49 to €299 per month and a free entry version. Its promise goes beyond giving a number: the online platform explains what drives a company’s value, what is holding it back and which levers to pull to increase it. “What’s worth more, a company with a strong EBITDA, one with a lot of assets, or another with disruptive technology? Non-listed companies don’t have a price set by the market, but that doesn’t mean there aren’t investors who want to bet on them— but what is the price?” introduces us to Gerard Bals, CEO and cofounder.
Behind it is COFI, a specialized consultancy with more than 20 years of experience in valuation, corporate transactions, and strategic analysis, and more than 1,000 companies analyzed. That methodology, validated across a thousand real companies, is what Futurlytics is bringing into a digital environment.
“After so many years working with companies, we knew the process inside out, its difficulties and all the knowledge behind it. We saw the opportunity to digitize that experience so that many more companies could access it,” explains Gerard Bals, CEO and cofounder of Futurlytics.
The Hidden Value in Companies
The feature that most sets Futurlytics apart is its focus on intangible assets. In innovative, tech, or service-driven firms, a large portion of value isn’t tied to tangible assets but to branding, proprietary technology, the team’s know-how, the client base, data, or intellectual property.
These are assets that are difficult to identify and quantify, yet they are increasingly shaping how investors, buyers, and banks view a company. The software incorporates them into the analysis by blending traditional, proven methods — discounted cash flow and comparable multiples — with approaches tailored to intangibles, such as replacement cost and R&D cost.
A Living Valuation That Never Expires
Traditionally a company is valued only when a specific need arises: a sale, a funding round, or a merger. And that valuation is outdated, because it’s a fixed snapshot of a single moment. Futurlytics proposes the opposite: a living valuation, supported by specialized, trained AI agents, that updates and evolves with the company’s strategy. The valuation stops being a one-off report and becomes a continuous management tool.
The tool targets SMBs and startups at key crossroads: a future sale, a succession, or the search for public, private, or bank financing. In situations where knowing a company’s value — and being able to defend it with sound criteria — makes all the difference.
“This isn’t simply about digitizing a valuation. We want a company not only to know what it’s worth, but to understand why it’s worth what it is and what it can do to be worth more,” concludes Gerard, “we can finally start managing our company’s value as a key strategic metric.”
COFI will continue its work as a consultancy handling highly complex transactions, while Futurlytics opens the digital pathway to bring that knowledge to many more companies.
