According to the latest report from the Global Entrepreneurship Monitor (GEM) Spain 2025-2026, entrepreneurship in our country is advancing strongly. The intention to start a business rises to 13.8% of the population; those who feel capable of doing so reach 54% and the perception of opportunities grows from 29% to 42%. However, the fear of failure remains the main barrier, as 53% of the Spanish population says they would not start a business for fear of failing. A brake that persists even among those who have the knowledge and skills to undertake.
“The data show that there is still a gap between the intention to undertake and the confidence needed to take the step. In our day-to-day we see that having information, tools, and a clear vision of what it takes to start a business helps turn that initial uncertainty into more grounded decisions,” notes Javier Camin, Head of Self-Employment at the Nantik Lum Foundation.
What points should you consider before starting a venture?
The Nantik Lum Foundation’s self-employment specialists recommend analyzing several aspects before launching a project. The aim is to reduce uncertainty and make decisions with a realistic view of the needs of each business.
- Check that there is demand for the project: Before investing time and money, it’s wise to ensure there is high demand for the product or service you want to sell. You need to know potential customers, understand what they need, and know how they currently meet that need to detect whether there is truly an opportunity and adjust the idea before launching.
- Plan the economic viability: Before starting a business, it’s important to run the numbers—estimate the costs the project will entail and have a realistic forecast of revenue. It’s also important to separate personal finances from the business from the outset to better manage the financial situation of each.
- Analyze the competition and the market: Having a good idea alone does not guarantee that a business will work. It’s necessary to study the market, identify the main direct and indirect competitors, and know the prices and services they offer. This analysis will help detect opportunities and define what could make the project unique.
- Set objectives and goals before starting: Launching a business requires clear objectives and a timeline. Also, set concrete goals and review them periodically to progress as planned and to detect early which aspects need adjustment.
- Seek advice and support: Having guidance is a fundamental step when undertaking. It helps solve questions about finances, taxes, administrative or commercial matters and to identify potential risks before they become problems. It also enables you to better cope with difficulties that may arise.
“We know that the talent and the intention to undertake are there. Our role is to improve training and reduce uncertainty with real support, so that fear does not hold back projects that do have a future,” says Lucía Medina, Chief Executive Officer of the Nantik Lum Foundation.
