Bodegas Emilio Moro has been recognized with the award for Best Integrated Campaign at the IV Premios de Comunicación Experiencial de Alimentos y Bebidas for “Re-wine your summer”, a campaign in which the winery sought to reinterpret summer through wine, the five senses, and shared experiences.
The award, presented at the Museums of La Atalaya in Jerez de la Frontera as part of Jerez, Spanish Capital of Gastronomy 2026, recognizes a campaign that integrated different formats, content, and touchpoints to build a shared narrative around summer and the way to enjoy it through the wines of Bodegas Emilio Moro.
‘Re-wine your summer’ was born with a central idea: to feel summer again through wine. An invitation to rediscover its moments, landscapes, flavors, and sensations and to demonstrate that every summer experience can find a new way to be lived and shared.
A Journey Through the Five Senses
The campaign was structured around a journey through the five senses and through different references from the winery. La Revelía, Bestizo, Elalba de Emilio Moro, La Felisa and El Zarzal starred in a narrative that connected wine and summer from different perspectives: the landscape, gastronomy, nature, fruit, or the skin.
The concept moved to different settings and contents, generating a cross-cutting campaign that combined audiovisual, social media, experiences, and collaborations to build a recognizable identity throughout the season.
The integral nature of the proposal has been precisely one of the aspects recognized by these awards, which distinguish campaigns capable of going beyond the product’s features to connect foods and beverages with emotion, culture, lifestyle, and shared experiences.
Additionally, ‘Re-wine your summer’ was an internal production, developed by the Bodegas Emilio Moro team themselves, from the conceptualization of the idea to its execution and deployment across the different channels. The campaign shoot took place in Málaga, Spain, together with the production company Megabeats and Gabriel Tineo.
«This prize represents recognition of a way of understanding communication from within the winery itself: an idea born from our identity and then capable of being carried into different formats, spaces, and experiences. ‘Re-wine your summer’ allowed us to talk about wine from a different place, connecting it with everything that makes summer special: the senses, the landscapes, the encounters, and the desire to enjoy it», states Paloma Gutiérrez, responsible for Communication and Branding at Bodegas Emilio Moro.
A Campaign That Turns Summer into a Sensory Experience
‘Re-wine your summer’ starts from a simple premise: summer is not just a season, but a set of sensations that linger in memory. From this perspective, the brand made its wines the throughline of a campaign that aimed to generate an emotional connection with the consumer.
Each reference offered a different view of summer and allowed the construction of its own visual and narrative universe, in which wine was linked to moments of enjoyment, gatherings, and new experiences.
The recognition arrives in the IV edition of the Premios de Comunicación Experiencial de Alimentos y Bebidas, driven by Juntos con la Hostelería, an alliance comprised of Hostelería de España, the Spanish Federation of Food and Beverage Industries (FIAB) and AECOC, with the collaboration of Horeca Cádiz. The awards recognize campaigns that highlight the emotional dimension of food and beverages and their ability to forge ties with people and territories.
