EasyGroup enters mainstream online retail with the launch of easyShop.com, a new online marketplace that will be operational by the end of this year, marking a significant expansion into everyday commerce.
The launch represents a far-reaching strategic move by easyGroup into consumer retail, applying one of Europe’s best-known brands to a new sector at a global scale. Maintaining the brand’s historic focus on simplicity and value, easyShop will bring together retailers in a single shopping destination designed for long-term growth, with an initial rollout in 21 European countries.
The easyShop domain will be operated by the ecommerce and marketplace technology company OnBuy, and will be powered by its proprietary platform OnCommerce, which provides the infrastructure and operating framework needed to enable cross-border commerce at scale.
The platform has already been tested internationally through OnBuy’s own marketplace, which has grown more than 86% in the last three years and currently supports more than 100 million products in Europe, with several markets recording quarterly growth above 150%.
As part of the alliance, a significant long-term investment has been agreed, reflecting the ambition of both parties to establish easyShop as a relevant new marketplace. The structure enables easyGroup to expand into online retail using a modern, light-asset model, while OnBuy brings marketplace expertise, regulatory compliance, and the operational capacity needed to sustain international growth.
For consumers, easyShop will offer a simple, value-oriented online shopping experience, aligned with the brand’s current footprint in travel, transportation, and consumer services. For retailers, the platform provides access to a new marketplace launched simultaneously across multiple countries, without the usual complexity of managing multiple local marketplaces or building market-by-market infrastructure.
