For years, talking about digitalization in a Spain-based small and midsize business (SMB) meant introducing tools: a CRM, a cloud solution, an invoicing system, a collaboration platform, or new devices to enable mobility. That was, without a doubt, a first necessary step. But by 2026 the question has shifted. It is no longer enough to know how much technology a company has; it’s about how much real value it’s extracting from it.
That is precisely the starting point of the new MuyPymes and Samsung special, “How Spanish SMEs move from buying technology to getting value from it: AI, mobility and security in 2026,” a guide designed to help small and midsize businesses view technology from a much more practical angle: productivity, efficiency, security and growth.
The report starts from a reality that many companies know well: today SMBs have more digital tools than ever, but that doesn’t always mean they work better. In too many cases, digitization has been built on isolated solutions, apps that don’t talk to each other, duplicated processes, and teams that waste time bouncing from one platform to another. The result is paradoxical: more technology, but also more friction.
A Shift in Focus for the SMB
Facing this situation, the special proposes a shift in approach. Mature digitization isn’t about piling up software or devices; it’s about building a simpler, connected, and more useful work environment. In other words: that technology stops being an operational burden and becomes a real ally to sell more, respond to customers faster, automate repetitive tasks, better protect data, and free time for higher-value activities.
One of the main protagonists of the report is artificial intelligence, but treated from a perspective far removed from abstract discourse. For a SMB, AI begins to make sense when it helps summarize documents, prepare proposals, draft communications, analyze information, translate conversations, or assist in decision-making without requiring advanced technical skills. The key concept is the “augmented employee”: professionals who are not replaced by AI, but who multiply their working capacity thanks to it.
The special also tackles a topic that is becoming increasingly important: privacy. Many SMBs handle sensitive information about customers, suppliers, contracts, or invoicing, and do not always feel comfortable sending those data to external services. That is why on-device AI, integrated directly into the device, capable of carrying out certain functions locally and reducing cloud dependency, is gaining traction. In this area, Samsung stands out as one of the manufacturers embedding intelligent capabilities in its devices to bring AI into the day-to-day operations of businesses.
Another axis of the document is business mobility. But not understood only as telework, but as business continuity. Here, proposals like Samsung DeX or ecosystems connecting mobile, tablet, and PC become meaningful, reducing downtime and enabling smoother work. For a salesperson, a technician, a consultant, or an administrator, this continuity can make the difference between a day full of interruptions and a far more agile way of working.
If you want to know more, download the complete MuyPymes and Samsung special and discover how AI, mobility, and security can become the three major productivity levers for your SMB in 2026.
