Caro Import closed 2025 with a very positive balance. The company achieved revenues of €24 million, representing a 12% year-over-year growth, in a year marked by robust consumer demand and strategic expansion of its portfolio.
During 2025, the company recorded a significant uptick in demand for Argentine-origin products in the Spanish market. This shift translated into expanded production capacity, with a 15% increase in the output of its leading brands: Márdel and Doña Petrona, consolidating its position in categories such as dulce de leche, alfajores, and empanada toppings.
Growth has also shown up in the import and distribution division, especially in the Argentine wine segment. Caro Import has experienced a 20% increase in sales in this category, highlighting the momentum of white wine. Currently, four in ten bottles sold are white, a figure that reflects the evolution of consumer preferences toward fresher and more versatile profiles.
“2025 has been a pivotal year for Caro Import, both for the results achieved and for what they represent strategically,” says Diego Maccari, CEO of Caro Import. “The market response confirms the strong reception of our products and motivates us to continue expanding categories and developing new offerings,” he adds.
In terms of innovation, 2025 has been marked by the addition of new references to the portfolio, including two varieties of peanut butter under the Márdel brand, as well as launches such as mini alfajores and other offerings tailored to new consumption moments.
“These results enable us to approach 2026 with a strengthened position, focused on innovation, production efficiency, and expansion into strategic markets,” concludes Maccari.
