The Onclusive agency has identified six keys to strengthen visibility in the GEO Playbook report, so marketing and communications teams can move from the question “What does AI say?” to “What should we focus on now?”
Source Authority
It’s essential to know which publications and domains shape the responses in the brand category. If those sources are already staples in your media strategy, you should intensify the focus. If not, there’s a gap in sources to cover and you should start working on it.
Narrative Consistency
It’s necessary to analyze whether the brand is described consistently across media, owned channels, social networks, and other third-party sources. AI engines can draw on all of these when forming an opinion about the brand. Inconsistency across channels can lead to AI-generated descriptions that are fragmented or inaccurate.
Content Gaps
Part of the premise is whether there are questions that competitors answer but your brand does not. Missing or outdated content can weaken visibility in AI. That’s why you must identify the priority questions where competitors appear and then close that gap with clearer, more useful content.
Competitive Positioning
Understanding where competitors have an edge in AI visibility helps teams prioritize topics, sources, and narratives that require urgent attention. Hence the need to see where they appear, which competitors do it more often, who is described more favorably, and so on.
Impact of Campaigns and Content
The question here is whether PR campaigns, social media, content, or influencers are improving the visibility of priority queries over time. Tracking visibility before, during, and after campaigns helps teams connect activity with the impact of AI visibility.
Behavior
Understanding the behavior of queries helps teams align content, media, and messaging with the questions posed to AI engines at any stage of discovery, comparison, and decision-making.
According to Rafael Sánchez, Head of Sales at Onclusive, “it’s not just about your brand appearing in AI search results, but also about modeling, in line with your interests and strategy, the way it appears—closer to a photo than a caricature—so the AI knows you well and holds you in high regard, as if you were nurturing a friendship.”
