Dolfin, the AI-native platform for managing commercial compensation, has closed a $2.5 million seed round to accelerate product development and expand in Europe and the United States. The round was led by Swanlaab, with participation from Archipelago Next, Inveready, and Dozen.
The funding will be used to strengthen the company’s agentic product proposition, expand its go-to-market teams, and support a growing base of mid-market and enterprise customers in Europe and the US.
How it works
Any company with a sales team operates, to a large extent, on the basis of its compensation models. Incentive plans determine what sales teams prioritize, how operations are structured, and how far the company’s strategy actually reaches those on the front lines. Yet in many organizations, managing sales commissions still relies on spreadsheets, legacy tools, and manual processes.
Plans change mid-cycle, data is corrected, allocations are readjusted, and yet many systems are designed as if none of this ever happened. The result is a process that, in the end, may yield the right numbers, but only after weeks of manual work, cross-team reconciliations, and constant uncertainty. Revenue teams spend a tremendous amount of time fixing and explaining a process that should operate much more nimbly and automatically.
“Many teams don’t believe their compensation system is broken. But they spend weeks each quarter fixing it, explaining it, and finding ways to work around it. We created Dolfin because we knew there was a better way to align people’s ambition with the business goals,” said Daniel Seror, CEO and co-founder of Dolfin.
Dolfin starts from a clear idea: compensation not only calculates performance, it drives it. Incentives affect what your sales teams focus on each day, how opportunities are structured, and whether the company’s strategy actually translates into execution. Yet most organizations lack real visibility into whether their plans work or how they shape day-to-day behavior.
The platform enables RevOps, Finance, and Compensation teams to design, manage, and tailor compensation plans without complex implementations or external consultants. Dolfin integrates with existing CRM, ERP, and HRIS systems, supporting companies as they scale from mid-market structures to more complex enterprise environments.
Onboarding processes that could take as long as six months can now be completed in a matter of weeks. Likewise, commission cycles that previously required days of manual validation can close in hours, reliably, even as the business strategy changes and the plans evolve.
Dolfin also transforms the experience of the people selling. Sales teams can see in real time how each operation impacts their revenue, whether they’re on track to reach their objectives, and what actions can help them reach the next level. When performance is visible, behavior changes: teams focus on higher-quality opportunities, push harder when they’re close to targets, and trust a system they can read and understand.
“We chose Dolfin because sales compensation is a critical layer of the revenue infrastructure that has been under-served. It’s not just about calculating commissions accurately; it’s about aligning incentives, behavior, and company strategy in real time. Daniel, Antoni, and the team have built an AI-native platform capable of balancing the complexity demanded by the enterprise with a much better experience for the people who actually generate revenue. That combination is exactly what we look for at Swanlaab: ambitious founders who use technology to transform a large, painful, and operationally critical market,” says Juan Revuelta, General Partner at Swanlaab.
The Sales Performance Management market exceeds $3 billion globally and is expected to grow significantly in the coming years. However, much of the sector remains anchored by legacy systems designed for a different era, with rigid architectures and implementations heavily reliant on external services. As commercial organizations grow more complex, there is a rising need for systems that can adapt in real time and make that complexity more manageable.
Dolfin was built with AI at its core from day one. This gives it a structural advantage over traditional platforms that require costly consultants to modify a single rule. With Dolfin, a new incentive plan can be live in hours. Even a 48-hour flash incentive can be launched without needing an implementation team.
