Magic Companies of Spain has developed ICTER (Rural Territorial Enterprise Commitment Index), a proprietary methodology that enables the real fit between business and region to be assessed and the likelihood of project success anticipated before implementation, positioning it as a strategic actor in territorial decision-making.
The model addresses one of the main constraints of rural development in Spain: the misalignment between municipalities’ needs and the real capacity of companies to integrate sustainably. ICTER introduces a structured system based on three levels of analysis: business, territory and strategic matching, which enables decisions to be made with objective criteria and prioritize investment opportunities with higher viability.
“For years, projects have been promoted without a sufficient prior diagnosis,” explains Stela Izquierdo, executive director of Magic Companies of Spain. “ICTER helps reduce uncertainty and make decisions with data, bringing companies closer to projects where they can truly generate value.”
One of the differentiating elements of the model is its capacity to identify the real needs of both sides and translate them into tailored solutions for each context.
“We’re professionalizing the relationship between business and territory,” notes Francisco Martín, president of the Magic Ecosystem of Spain. “This isn’t about attracting more companies, but about identifying the right ones and creating conditions for projects to stay viable over time.”
The model is complemented by a certification system that facilitates the participation of companies in projects linked to employment, sustainability, or innovation in rural settings.
