targeting@lycos
reach your target group without spreading loss

Find your target group on LYCOS
The new LYCOS user-targeting gives you the opportunity to reach your target group on the entire LYCOS Network without spreading loss. Users who registered for one of the LYCOS Services are stored in a database and can therefore be approached on the entire LYCOS Network with targeted advertising. Criteria such as gender, age and region enable us to precisely address defined target groups.

There is always a right time for advertising!
You know what time your target group is online? We will get them it exactly then! With Daytime Targeting we deliver your campaign at any moment of the day of your choice. Compensate low reach periods of other media through a targeting campaign in the LYCOS Network.

Increase your profitability!
Already John Ford knew that he was throwing half of his advertising expenses out of the window; he just did not know which half. An always-new challenge for the media planning consists of the target group-related media selection for minimising spreading loss. Whereas losses due to scattering cannot be avoided within the classic media, LYCOS User-targeting offers you the opportunity to better invest the other half.