media center
case studies
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Twix - Online-Branding for an established FMCG-Brand, incl. ad effectiveness study. | Twix.pdf |
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Dove- Online campaign to support the launch of a line extension. Use of large, non-clickable ad-formats to increase brand awareness and motivate users to order product samples. | dove.pdf |
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Inscene - Viral campaign with targeted delivery on the LYCOS Chat to increase brand awareness and purchase intention, incl. ad effectiveness study. | Inscene.pdf |
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Coca-Cola Light Viral, partner-branded quiz, to promote a new product feature and raise purchase intention, incl. ad effectiveness study. | Coca Cola Light.pdf |
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Pirates of the Caribbean - Viral, interactive media campaign, combined with co-branded LYCOS products (e.g. Chat) to promote a movie launch and drive people into cinemas ("call-to-action"). | Pirates of the Caribbean.pdf |
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