campaign management
Within the LYCOS Network, ad pressure and GRP-levels can be precisely adapted to any of the following media strategies:
- Flighting – Frontloading, Backloading or any other flighting strategy can be perfectly adapted to the Internet.
- Daytime Targeting – Do you want to reach your target group shortly before the end of work or at any other time of the day? With the Daytime Targeting by LYCOS this becomes possible! Use the Internet at those times of the day (e.g. office hours) during which you usually cannot reach your target group.
- Frequency Capping – The controlled ad exposure is an essential criterion for the effectiveness of your advertising campaign. Frequency Capping limits the number of contacts per user, which reduces the quantity of ad impressions. This subsequently raises effective reach.
- Reporting – Via a personal log-in on our ad-server you are permanently in control of your campaign performance. No other media enables such a close and in time campaign performance control.
(Online Branding)
(Case Studies)
