power your brand with lycos
By evidence, the Internet, solely or combined with other media, has a positive effect on brand values like
sympathy and image. The following factors guarantee the success of your branding campaign on the LYCOS Network:
- High Reach in the target groups relevant for advertising
- High-involvement advertising formats in clear LYCOS web-design
- Positive image-transfer by the brand LYCOS
The LYCOS sales team develops tailor-made offers that meet the requirements of your media objectives:
- Provable increase of brand values through online campaigns ( e.g. Kinnie-report, ad effectiveness studies)
- Image-transfer of the positive "Internet values" like up-to-dateness and innovation
- Measurable multiplying effects in mix with other media
- High awareness through active interaction between user and medium
- No media break from branding to consumption (the entire AIDA-model can take place online)
| Attention |
Attention |
| Interest |
Interest |
| Desire |
Desire to purchase |
| Action |
Action (purchasing) |
(Media Center Home)
(Campaign Management)
