eiaa

LYCOS Network Europe is a member of the European Interactive Advertising Association and supports media research projects on media consumption, advertising efficiency and online media spend.


About EIAA

The European Interactive Advertising Association is a pan- European trade organisation for media companies focused on growing interactive business. The EIAA works as one common voice for the interactive advertising industry, promoting the marketing and selling of interactive advertising opportunities in Europe. The primary objectives of the EIAA are to champion and to improve the understanding of the value of online advertising as a medium, to grow the European interactive advertising market by proving its effectiveness, thus increasing its share of total advertising investment. The EIAA's members account for over 80% of the European online audience, putting it in a unique position to work with advertisers and agencies to realise the full potential of interactive media in any marketing strategy.

For more information please take a look at the European Interactive Advertising Associations website.