- Plan and program the questionnaires for the advertising format
- Query the above-listed research content
- Survey sociodemographics (age, gender, education, income, Nielsen region) for a more in-depth analysis of effectiveness in certain target groups
- Guaranteed minimum sample of 300 cases over the course of approx. 3 survey days
- Standard evaluation in PowerPoint within a week after completion of survey format is served, and data delivered as an Excel file
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offering online ad test
The Online AD TEST includes the following services:
Requirements:
To perform the Online AD TEST, we need gif, png, jpg or swf files of the advertising formats to be analysed - they should be submitted in their final form by 2 days before the survey starts, latest.
To allow some time for optimising the ads if applicable, we recommend that the survey is performed 3-4 weeks before the scheduled campaign launch (ideally), but 2 weeks before at the latest.
The number of ads to be tested is limited to 6 (six) creatives per survey.
The results of the Online AD TEST will be available one week after performing the survey.
Basic conditions
- For the testing of 2 different formats - campaign volume of at least 250.000 Ad Impressions
- For the testing of 4 different formats - campaign volume of at least 1 Mio Ad Impressions
- For the testing of 2 different formats - campaign volume of at least 1 Mio Ad Impressions
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