- Assessment of the ad
- Likes/Dislikes and conspicuous aspects
- Unambiguousness/comprehensibility of the advertising message
- Brand valuation / brand commitment
- Image of the brand using individual battery of items
- Congruence between brand image and advertising
- Intended conduct / interest in the product
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methodology
Prior to the launch of a campaign, an online survey is carried out on the Lycos network using the n-viz procedure (simulated random selection), to determine the consumer uptake and effectiveness of a scheduled online advertising format in the planned advertising environment.
The Online AD TEST researches the following criteria for the tested advertising formats, prior to the launch of the online campaign:
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Campaign report overview
Merchant programme
