- Examination of user behaviour (e.g. usage of certain products or attitude towards them)
- Identification of target group potentials (e.g. localisation of product interest within a certain user group)
- Review of customer satisfaction (e.g. with regards to a certain product or service)
- Test of advertising or product concepts (e.g. does a certain message or image taken from offline advertising work online as well)
- Other individual research topics
media center
ad hoc survey
The AD HOC SURVEYS are on-site surveys running on the LYCOS network, focussing on a special research
topic - e.g. customer satisfaction with a certain service or product - set up individually for a client.
The AD HOC SURVEYS may be used for the following:
Client Login
Campaign report overview
Merchant programme
