- Monitor the development of specific advertising effectiveness indices (awareness, image, user behaviour etc.) during the period under review
- Evaluate the effectiveness of a campaign (how long does the advertising remain effective, what sort of effectiveness can I achieve etc.)
- Monitor the success of a campaign - as measured by communication, transaction or subscription levels achieved
- Compare the advertising effectiveness of a campaign within the defined target group with the other respondents
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ad effectiveness study
To gauge the success of online campaigns using specific indicators of advertising effectiveness such as advertising recall, brand awareness, brand image and future intent by running studies parallel to the ad booking ("in-flight").
The AD EFFECTIVENESS STUDY may be used for the following:
An analysis of the factors under review allows for definitive proof of the advertising effectiveness of an online campaign.
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Campaign report overview
Merchant programme
