- Drawing up and programming the questionnaire
- Tracking the advertising in a specific campaign (with a max. of 4 different ads) with regard to the survey content and surveying sociodemographic criteria
- Guaranteed sample of 300 or more cases per measurement (pre / control / post)
- Evaluation in PowerPoint, data delivered as Excel file and Presentation of Results
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offering ad effectiveness study
The basic version of the AD EFFECTIVENESS STUDY includes the following services:
Requirements
To carry out the AD EFFECTIVENESS STUDY, the ads used during the campaign are required as gif, png, jpg or swf files- these should be submitted by one week before the start of the survey - at the latest - so that the questionnaire can be drawn up in good time.
To achieve adequate significance for the indicators listed, the campaign should ideally span a period of 4 weeks.
Basic conditions
We are offering two different versions of the AD EFFECTIVENESS STUDY that vary slightly with regards to the # of research waves and the related media volume - one consists out of pre / post measurement the other one consists out of pre / control / post measurement.
We are offering two different versions of the AD EFFECTIVENESS STUDY that vary slightly with regards to the # of research waves and the related media volume - one consists out of pre / post measurement the other one consists out of pre / control / post measurement.
- For the execution of pre / post measurement - campaign volume of at least between 2 and 4.9 mio AdImpressions
- For the execution of pre / control / post measurement - campaign volume of at least between 5 and 7.5 mio AdImpressions
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