- Unaided and aided brand awareness
- Unaided and aided advertising recall
- Product interest and use
- Approval of the ad
- Message association /Understanding of the advertising campaign
- Image
- Intentions / consumer acceptance
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methodology ad effectiveness study
To map the development of the advertising effectiveness indexes charted, the AD EFFECTIVENESS STUDY involves taking a reference measurement prior to the launch of the campaign (pre), a control measurement during the flight (control) and a final measurement (post) after the end of the campaign.
The online advertising campaign is analysed with regard to:
The surveys are carried out by means of an online questionnaire using the n-viz method on the Lycos network. Because questioning time is limited to approx. 8-10 min, this method polls select indicators in the advertising effectiveness model that represent the core elements of the model.
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Campaign report overview
Merchant programme
