glossary

A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W

v

view time
time a specific advertising format is visible to the user.

viral marketing
marketing phenomenon that facilitates and encourages people to pass along a marketing message.

visit
time span during which a unique visitor stays within the different pages of your site.

w

web browser
a software application that allows for the browsing of the World Wide Web.

web design
the selection and coordination of available components to create the layout and structure of a web page.

web directory
organized, categorized listings of web sites.

web hosting
the business of providing the storage, connectivity and services necessary to serve files for a web site.

web site traffic
the amount of visitors and visits a web site receives.

web site usability
the ease with which visitors are able to use a web site.