glossary

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r

rate card
document detailing prices for various ad placement options.

reciprocal links
links between two sites, often based on an agreement by the site owners to exchange links.

rectangle ad
any one of the large, rectangular banner sizes suggested by the IAB.

return days
the number of days an affiliate can earn commission on a conversion (sale or lead) by a referred visitor.

rich media
new media that offers an enhanced experience relative to older, mainstream formats.

RON
run of network - ad buying option in which ad placements may appear on any pages on sites within an ad network.

ROS
run of site - ad buying option in which ad placements may appear on any pages of the target site.