glossary

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j

java script
a scripting language used to create interactive web sites.

jpeg
joint photografic expert group - standard algorithm for the compression of digital images.

k

keyword
a word used in a performing a search.

keyword advertising/marketing
putting your message in front of people who are searching using particular keywords and key phrases.

keywords tag
META tag used to help define the primary keywords of a web page.

killer application
"A killer application, or app, is an invention whose usefulness goes far beyond what its inventors intended, creating new industries, organizations and social structures and inadvertently destroying existing ones" (Larry Downes and Chunka Mui, authors of the business best seller "Unleashing the Killer App...Digital Strategies for Market Dominance").

l

link popularity
a measure of the quantity and quality of sites that link to your site.

link text
the text contained in (and sometimes near) a hyperlink.

log file
file that records the activity on a web server.

login
identification-process to gain access to a website / network, usually requiring a username and a password.

long domain name
domain names longer than the original 26 characters, up to a theoretical limit of 67 characters (including the extension, such as com).

LYCOS
one of the leading European internet destinations operating a pan-European network of websites in eight languages. The company's combination of search, communication services, content channels, Internet access, homepage building and online communities addresses a wide range of target groups. The LYCOS Europe Network provides an attractive medium not only for consumers but also for advertisers and e-commerce partners throughout Europe. Every month about 20 million users visit the LYCOS sites in Europe. Today, LYCOS Europe generates about 2.0 billion page views each month. With a network of web sites covering Austria, Denmark, France, Germany, Great Britain, Italy, the Netherlands, Spain, Sweden and Switzerland, LYCOS Europe has a large geographical reach in Europe.