glossary

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f

FAQ
frequently asked questions - section of a web site that automates the answering of popular visitor questions.

first-mover advantage
a sometimes insurmountable advantage gained by the first significant company to move into a new market.

flash
multimedia technology developed by Macromedia to allow much interactivity to fit in a relatively small file size.

forum
an online community where visitors may read and post topics of common interest.

frames
a structure that allows for the dividing of a web page into two or more independent parts.

free
without monetary cost.

freemail
free, web-based email-service for registered users of an email-provider or internet portal. LYCOS offers freemail and enhanced premium mail services.

frequency cap
restriction on the amount of times a specific visitor is shown a particular advertisement.

g

guerilla marketing
unconventional marketing intended to get maximum results from minimal resources.