glossary

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d

deep linking
linking to a web page other than a site's home page.

description tag
an HTML tag used by web page authors to provide a description for search engine listings.

directory
organized, categorized listings of web sites.

disintermediation
the elimination of intermediaries in the supply chain, also referred to as "cutting out the middlemen ".

domain name
location of an entity on the Internet.

DSL
digital subscriber line - it accelerates online data transmission by factor 48 compared to standard ISDN conncetions. LYCOS Germany and Spray Sweden offer tailor-made DSL-internet access packages.

e

email
the transmission of computer-based messages over telecommunication technology.

email marketing
the promotion of products or services via email.

email spam
unwanted, unsolicited email.

emoticon
little smilies generated with the use of your keyboard to quickly add an emotional component to you message e.g. :-) means that you are in a good mood (smiling face).