glossary

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b

b2b
business that sells products or provides services to other businesses.

b2c
business that sells products or provides services to the end-user consumers.

bandwidth
speed of online data transmission via the internet. LYCOS Germany and Spray Sweden offer tailor-made broad-band and narrow-band internet access packages.

banner ad
a graphical web advertising unit, typically measuring 468 pixels wide and 60 pixels tall (e.g. 468x60).

banner exchange
network where participating sites display banner ads in exchange for credits which are converted (using a predetermined exchange rate) into ads to be displayed on other sites.

barter
to exchange goods or services directly without the use of money.

beyond the banner
online advertising not involving standard GIF and JPEG banner ads.

blog
a frequent, chronological publication of personal thoughts and web links.

bookmark
a link stored in a web browser for future reference.

brand awareness
the extent to which people are familiar with your product, company or brand.

brand browser
a software application that allows for the browsing of the World Wide Web.

button exchange
network where participating sites display button ads in exchange for credits which are converted (using a predetermined exchange rate) into ads to be displayed on other sites.

buzzword
a trendy word or phrase that is used more to impress than explain.