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The chat campaign team offers a packaged campaign concept, consisting of a combination of different ad formats that has proved to work very well in terms of response and effort. These packages are non-standard-formats, which are well integrated into the chat and thus leverage the chat experience of each Lycos Chat user.
| Britney Spears “Fantasy Perfume” | |
| Communication Objective | Awareness/branding |
| Ad formats used | Lift doors, Skinned chat room with link to advertiser’s homepage, emote with a simple emote quest, botsays, fixed link, floater |
| Swarovski “The LovLots” | |
| Communication Objective | Awareness/branding |
| Ad formats used | Lift doors, skinned Chat room with link to advertiser’s homepage, emote with a simple emote quest, botsays, fixed link, floater |