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The Lycos Chat - Tailor-made Campaign Packages



The chat campaign team offers a packaged campaign concept, consisting of a combination of different ad formats that has proved to work very well in terms of response and effort. These packages are non-standard-formats, which are well integrated into the chat and thus leverage the chat experience of each Lycos Chat user.

Britney Spears “Fantasy Perfume”
Communication Objective Awareness/branding
Ad formats used Lift doors, Skinned chat room with link to advertiser’s homepage, emote with a simple emote quest, botsays, fixed link, floater


Swarovski “The LovLots”
Communication Objective Awareness/branding
Ad formats used Lift doors, skinned Chat room with link to advertiser’s homepage, emote with a simple emote quest, botsays, fixed link, floater



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Merchant programme

Merchant programme