The Lycos Chat - Special Branding Formats

The elevator doors are used intensly by chatters, as they are used to change the chat room. The ad is placed on the doors, which consist of two separate static GIF-banners. Each time a chatter changes a chat room, the animated doors with the ads are shown.

Each time a chatter logs into the chat, the login interstitial is shown while the chat loads in the background. During several seconds the Login Interstitial is shown to the user. This is a lead-generating format with a pre-filled form (available data such as name, email, age, gender and address).

The design of a chat room can be changed to fit to the context of a campaign or product promotion, making the promotion well integrated into the chat experience. Even more, its possible customize the Branded Chat Room so no banners or campaigns from other advertisers are shown.

To make a Branded Chat Room campaign even popular, the advertiser can add a Quick Chat Login box on his own website or other special promotion pages. This allows users to easily login to their branded Chat Room from the advertiser’s page. The user simply enters his chatnick and gender and then clicks “Go!” to enter the branded Chat Room.

Quick Chat Logins along with Branded Chat Rooms enable the advertiser to build a community, which leverages the value of the whole advertising campaign..